Online Ads

There are a number of options that will allow you to reach our audience of more than 130,000 OEMs and Processors through online banner ads. Banner ads can be very powerful if used to promote useful tools, new products, and helpful literature. If done correctly, banner ads can be a source of leads. Of course they can also be used as a a way to build your brand. Depending on your advertising goals and the audience you want to reach, we can work with you to develop an online advertising campaign to fit your needs.

Rates are based on a 12 month flat rate.

Targeted Ads in The Plastics Web® have quickly become our highest performing ads. Average click thru rates range from 1.0% - 1.5%!  These ads are an excellent choice for many different types of advertisers because you can pick and choose the pages where your ads are placed, therefore selecting the audience who will typically view them.

Targeted also means you can tailor your message to tie directly into the content of the page. And because the content continues to grow on IDES.com, there are always new opportunities to reach your target audience.

If you're looking to gain exposure to a broad audience of plastics professionals, run of site ads are a great option. These are budget minded ads that give you classic brand promoting space throughout The Plastics Web® and Prospector, reaching out to our global audience of 233,764 plastics professionals.

You can supply up to three types of ads, Skyscrapers, Blocks, and Leaderboards to promote your products. Guaranteed monthly exposure is 5,000 impressions.

'Green' is red hot. It's difficult to go through the day without seeing news about new materials, a new Bioplastics Conference, or Sustainability. Everyone in our industry is affected by this phenomenon, so IDES developed a search feature in Prospector that helps users find Biodegradable, Compostable, and Recycled materials easily.

If your company is interested in reaching plastics professionals concerned with sustainability, these ad spots are perfect for you!

NarrowCasting delivers the right message to the right audience at exactly the right time. With NarrowCasting you will reach 130,000 OEMs, Designers and Processors searching for your material types in Prospector. You are also the exclusive Prospector advertiser for a material family, so you can lock out the competition. The material families are broken into tiers based on the monthly exposure they receive.

With NarrowCasting you'll appear in the following places for the material family you choose:

In Prospector, you'll have exclusivity and the ability to target ads based on how a user searches for materials.  For example, if you own the Nylon 6 material family, you can provide an automotive-based ad when an engineer does an automotive search that displays results for Nylon 6 materials.

You'll also rotate into these spots:

The Plastics Web® Search Results: When users search for the material family on our search engine, your ad is displayed.

Generic Family Pages: You will appear on our Generic Family Description pages.

Call for availability and pricing:
Josh Dorrell
dorrellj@ides.com
Tel: 800-788-4668 or 307-742-9227 x220