Search Engine Toolkit for Plastics Marketing

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Below are some handy tools to use when working on natural / organic search engine marketing strategies for your plastics company. From time to time as I come across other tools, I'll post them here.

Also, if you have tools you'd like to recommend, send them to me.

SEM (Search Engine Marketing) Tools

Keyword Research
Google Toolbar: displays number of search results for keywords (aka Google Suggest) Google Trends: Tip! type two or more keywords/phrases for comparison data ( ie: polypropylene, polycarbonate)
Analysis
Google Rankings: helps you determine how your site is listed on Google, Yahoo & MSN for specific keywords Google Analytics: free web analytics service - it's super powerful, so signup today! Number of indexed pages from your site with search engines (type the following into the Google, Yahoo or MSN Search Boxes \| site:mywebsite.com) Number of sites that link to your site (type the following into the Google, Yahoo or MSN Search Boxes \| link:mywebsite.com) Yahoo! Site Explorer
Other Helpful Tools
Alexa Traffic Rankings \| Compete.com Way Back Machine: historical index of websites Page Rank Explained Google Webmaster Central
Recommened Websites	Recommended Reading
Marketing Sherpa Search Engine Land with Danny Sullivan Search Engine Expo Search Marketing Now Search Engine Watch Search Engine Strategies	Search Engine Visibility Search Engine Marketing Big Red Fez