As you prepare your 2007 advertising budget, consider giving a bigger slice of your budget pie to Internet marketing programs that direct qualified traffic to your web site.
The key to successful online marketing is maximum exposure across the Internet, including on search engines, business directories, and on vertical portal sites.
A recent article in B2B magazine cited vertical search engines or portals an advertising medium that’s gaining interest among business-to-business executives. According to industry research, vertical search engine advertising offers:
Higher rate of relevancy: “Vertical engines attract people looking for a specific genre of information, unlike traditional search engines, that count both consumers and businesspeople among their users,” the B2B article said.
Vertical engines can be much more affordable than pay-per-click advertising on traditional sites.
Traditional search engines may charge less for very specialized terms but, generally, the advertiser may get fewer qualified click-throughs, according to a recent Jupiter Research report.
Vertical search engines offer more advertising options than traditional search engines.
Vertical sites usually provide advertising analytic tools to track the client’s investment.
As you plan your 2007 advertising budget, look for online advertising opportunities (i.e. IDES and Polysort) that maximize your reach and provide you the kind of positioning to drive traffic and leads to your web site. Programs that offer premium positioning on the home page of a popular industry site or on the first page of a directory featuring a list of companies like yours are among the most valuable in directing qualified prospects to your web site.
For more information about incorporating appropriate vertical sites in your 2007 marketing budget, contact Polysort or call 800-326-8666 ext. 24.
About Polysort LLC
Polysort is an Internet marketing company dedicated to assisting companies in the plastics and rubber industry with website design, content development, search engine optimization, hosting and promotion. It’s online vertical portal, www.polysort.com, is among the most popular plastics and rubber industry websites.
Your Expert
Angela Charles is president of Polysort LLC. The company, founded in February 1995, specializes in web site design and promotion for companies in the plastics and rubber industry and has become the only plastics and rubber-industry expert in the area of Search Engine Optimization.
Angela is an expert in Internet marketing and a sought-after speaker for meetings and Internet marketing presentations. She joined Polysort in 1995 from Crain Comm., where she helped launch Plastics News in 1989 and Waste News in 1995.
