This article looks at where resin might be headed; the reasons why; and what you can do to keep the waves of change from sinking your company.

It would be easy to give up resin forecasting entirely were it not so critical to the survival and success of your company. Resin forecasts are the cornerstone of every processor’s business plan. They are essential in evaluating buying strategies, planning cash flow and making pricing decisions. Make a correct forecast and it can result in solid profits and happy stockholders. Miss a forecast and it can lead to layoffs and even worse.