Nathan Potter, Marketing Manager

Nathan is the Marketing Manager for IDES and is responsible for creating, managing and measuring all marketing campaigns. He has held mid to high-level sales and marketing positions for Winter Park Ski Resort and PlanetClick.com, a democratic search engine that developed technologies later adopted by Google.

Nathan has been a featured speaker on B2B Internet Marketing for MarketingSherpa.com, NPE (The National Plastics Expo), the Wyoming Technology Organization, and the Idea Expo.

Nathan holds a BA in Communications from Luther College (1993).

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Search Engine Visibility by Shari Thurow
The Little Red Book of Selling by Jeffrey Gitomer
The Tipping Point by Malcolm Gladwell
Crossing The Chasm by Geoffrey Moore
All books by Seth Godin

Seth Godin's Blog
Marketing Sherpa
Stephan Spencer's Blog
Fast Company

Search Engine Toolkit for Plastics Marketers
Broken Marketing
Narrowcasting
Brand Power
Innovation Wins!
Milk Toast
Simple vs. Complex
Expensive Beans, Big Returns

Boring Email Subject Lines
Video Marketing
Remarkable is ...
Vertical Search Engines
Easy to Buy
Google Analytics
B-to-B Ad Spending Up on Internet