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Nathan Potter, Marketing Manager

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Simple five step plan for just about
everyone and everything
by Seth Godin

The number of people you need to ask for permission keeps going down:

  1. Go, make something happen.
  2. Do work you're proud of.
  3. Treat people with respect.
  4. Make big promises and keep them.
  5. Ship it out the door.

When in doubt, see #1.

Proud Father, Mountain Biker, Volunteer, Guitarist, Luther Grad, & Ducati Lover.

Nathan is the Marketing Manager for IDES and always challenges himself to come up with innovative ideas that continually take IDES in new directions. He creates, manages and measures all of our marketing initiatives.

Nathan has held mid to high-level sales and marketing positions for Winter Park Ski Resort and PlanetClick.com, a democratic search engine that developed technologies later adopted by Google. Nathan graduated in 1993 from Luther College with a BA in Communications.

He has been a featured speaker on B2B Internet Marketing for MarketingSherpa.com, NPE (The National Plastics Expo), the Wyoming Technology Organization, the Idea Expo, e2e (Entrepreneur to Entrepreneur), and The University of Wyoming.

He is the proud father of two fantastic daughters.

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 Tools, References, Recommended Books, Favorite Sites

Search Engine Toolkit | SEO Tools | Effectively Interacting with Website Visitors

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Search Engine Visibility by Shari Thurow
The Little Red Book of Selling
by Jeffrey Gitomer
The Tipping Point by Malcolm Gladwell
Crossing The Chasm by Geoffrey Moore
All books by Seth Godin
Seth Godin's Blog
Marketing Sherpa
Stephan Spencer's Blog
Fast Company

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