Nathan is the Marketing Manager for IDES and is responsible for creating, managing and measuring all marketing campaigns. He has held mid to high-level sales and marketing positions for Winter Park Ski Resort and PlanetClick.com, a democratic search engine that developed technologies later adopted by Google.

Nathan has been a featured speaker on B2B Internet Marketing for MarketingSherpa.com, the Wyoming Technology Organization and the Idea Expo.

Nathan holds a BA in Communications from Luther College (1993).

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Search Engine Visibility by Shari Thurow
The Little Red Book of Selling by Jeffrey Gitomer
The Tipping Point by Malcolm Gladwell
Crossing The Chasm by Geoffrey Moore
All books by Seth Godin

Google
Yahoo
Amazon
Marketing Sherpa

Search Engine Toolkit for Plastics Marketers
Broken Marketing
Narrowcasting
Brand Power
Innovation Wins!
Milk Toast
Simple vs. Complex
Expensive Beans, Big Returns

Boring Email Subject Lines
Video Marketing
Remarkable is ...
Vertical Search Engines
Easy to Buy
Google Analytics
B-to-B Ad Spending Up on Internet

"After going through several years and iterations of our website, I remember in August of 2005 when we finally got it right with the design and introduction of The Plastics Web®. Receiving a flood of praise from our supporters was very special.

We're fortunate to have customers that always challenge us to do better, and we have a pretty powerful team that's able to produce remarkable products."