As more information becomes available on the Web and usage rates soar, the Internet is quickly becoming an important vehicle to market your company’s products and services to the quickly growing audience of Internet users in the Plastics Industry. It is also becoming increasingly difficult to break through the clutter and reach the top of the heap.
In this session, Nathan Potter will talk about how you and your organization can use search engine optimization techniques to improve your site’s organic/natural placement within Google™, Yahoo® and Microsoft®, how to run an effective keyword pay per click advertising campaign, and how to turn those clicks into high quality leads.
| Free Keyword Research Tools |
Notes |
| Google Search Based Keyword Tool |
Provides keyword ideas based on actual Google search queries. |
| Google AdWords Keyword Tool |
Enter descriptive words or phrases, or type in your website's URL to get new keyword ideas. |
| SEO Book Keyword Suggest Tool |
Learn which keywords you should be targeting to increase your website rankings and traffic. |
| Suggested Reading |
|
| Search Engine Visibility by Shari Thurow |
About designing, writing and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. |
| Search Engine Optimization All-in-One Desk Reference by Bruce Clay |
Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively. |
| Landing Page Optimization by Tim Ash |
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable. |
| Big Red Fez by Seth Godin |
A practical guide to making websites more attractive to visitors. |
| Permission Marketing by Seth Godin |
Turning strangers into friends and friends into customers. |
| Purple Cow by Seth Godin |
Transform your business by being remarkable! |
| Cool Tools |
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| Alexa.com | Compete.com |
Website traffic comparisons - great for determining your traffic compared to your competition. |
| Google AdWords |
Pay per click ad program where website owners can create their own ads and choose keywords to drive traffic to their website. |
| Google Analytics |
Website traffic reporting system. Makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Free to all advertisers, publishers, and site owners. |
| SEMToolBar™ |
Designed by SEOs for SEOs. It offers the important data you need, without all of the data that does not matter. |
| Recommended Websites & Events |
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| Polysort |
Provides web marketing services for plastics and rubber companies, including web design and search engine optimization. |
| Bruce Clay, Inc. |
Award winning internet marketing tutorials and services: Search Engine Optimization, PPC, analytics, email, design and branding marketing site. |
| Hubspot |
An inbound marketing system to help your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers. |
| MarketingSherpa |
Resource that publishes useful news, case studies, and best practices data about internet and integrated marketing. |
| SMX Search Marketing Expo |
Annual search marketing expo conference series featuring top SEO experts and representatives from the major search engines. |
| Search Engine Watch |
An online guide to search engine marketing (SEM) and search engine optimization (SEO), offering the latest news about search engines. |
| Search Engine Land |
A hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. |
